In The Hotseat
In The Hot Seat Ep 11 What does customer engagement mean to enterprise sales
Join us for episode 11 of In The Hot Seat as we discuss whether the term customer engagement applies to enterprise sales, and if so, in what ways? Join co-hosts Jason Lundy and Pete Smith as they put Gregg Carman, Chief Commercial Officer at Zapata Computing, In the Hot Seat! A lot has been published about customer engagement from a corporate strategy and a marketing perspective, but far less so in the context of enterprise sales. In the September 13, 2022 Forbes Article “Turning Around the Productivity Slowdown” the author stated that “The past two quarters have produced the largest productivity declines since the 1940’s.” Is there a relationship between the level of customer engagement in virtual meetings and seller productivity? And if so, how can enterprise sellers increase the level of customer engagement across the value chain of customer interactions that we think of as the corporate sales process?